12 highly talented individuals, 6 outstanding  charitable causes
1 amazing day !

Crisis were voted 2007 winner "best Cause partnership talent 2007" at this years Marketing for Good Conference.

Crisis and their "Good Egg" Campaign won over a live voting audience and panel of specialist judges judging their innovation, Strategy, creative and communications skills creating a real wow factor with their style delivery and content, presenting their big idea for a Cause partnership  with Egg the World's biggest online bank.

Marketing For Good 2007, proved once again, that when it comes to marketing talent, charities are able to create links and winning synergies capable of delivering a healthy return on investment for corporate and charity partners, that many commercial agencies might struggle with. Competition at this year's was stronger than ever, the bar firmly raised in a non stop display of real strategic and creative marketing talent throughout. The event captured the imagination and won over the strong admiration of delegates and three brands who took part.

The presentations working from pre pre prepared briefs were strategic in content, innovative in their delivery and demonstrated creative talent throughout. Brands judges and a live voting audience were faced with making extremely tough choices.

3

Two amazing presentations set the pace stating with presentations to mobile media giants 3 , The Princes Trust highly innovative "Soundtrack for Life campaign"  provided a vital and skilled link that centred on lifestyle that could maintain 3's edgy appeal to 18 - 35 years old customer base while broadening and engaging a new 35 to 55 year old consumer through the universal language of music.  Marie Curie presented their response in their  "home is where the phone is campaign" providing a compelling, emotive and  companionate link, that would link place 3 at the centre of what home means to old and young consumers providing an essential care for families and people with cancer in their home, encouraging greater synergy with the core of families and friends and their access to communications.

Boots

In the boots challenge to find a CRM idea that would place women's beauty and healthcare at the core largely to female 18 to 65 year old customers and staff. Help the Aged rose to the challenge with their personable response to their "Get on your feet campaign" which featured celebrity endorsement, funky ankle bracelets point of sale merchandise and culminating this to the a serious issue of providing older women with access to foot care services and support.    WWF's "Caring for You and wildlife"  connected female customers and staff with hard hitting issues surrounding our care for the planet centering on environmental responsibilities as individuals and finding strong equitable and partnership links between both brands.

Egg

In the final session the challenge from Egg the worlds largest pure online bank the search from the advertising brains behind the guinea pigs success appeared to be simple. A pitch for that big CRM idea that would inform their 3.6 million customers to other existing and new products whilst at the same time generate funds for the charity. RNIB's team took the stage and presented with confidence, skill and imagination their idea of giving the nation "An Extra Day" attributing and linking this to the Egg brand. Crisis captured the imagination and engagement of delegates with the simple Good Egg Campaign providing a highly effective and well delivered message to the financial nation, bringing out the good in us all and linking Egg customers with emotive and tangible feedback in  how their support of the charity would make a difference to each and every  life, placing a banking provider in the eyes of customers old and new as the universal "Good Egg.

The sheer talent of 12 people and six causes in their quest for CRM perfection was unquestionable and in one amazing day shone throughout.

Thanks to :

Judges this year were commended for their sheer honestly, realness and most of all their expert feedback, which provided extremely valuable real world learning.

We thank our inspirational speakers this year,  highly valued, who provided an unforgettable, engaging and highly educational experience with our audience. 

What matters most is what you, our audience and speakers and presenters experienced. Feedback so far includes : 

“One of the best conferences I have ever been to. The interactive nature was an added extra, I found it fascinating” Karen England, Make a Wish Foundation. “Entertaining and informative” Lucy Conoby RNID  “Interactive, fresh, innovative, good value, fun in feel. I liked the informal culture yet high production values.” Ellie Gray RNID “Interesting informative and educational” Hannah Lighfoot, Age Concern  “Really good Experience and excellent, informative content”  Charlotte Young, Age Concern “Matt and I from WWF greatly enjoyed your event yesterday and congratulations on running such a high-octane conference.” Dax Lovegrove WWF  “Very interactive energetic, the live pitches were brilliant” Angie Turner, The Children’s Trust “A valuable Day encompassing the pitches and a corporate point of view” Alison Walker Bliss Fantastic Conference a valuable day to any charity corporate CSR staff at all levels to gain greater understanding cross the wide and varied charity sector” Emma Jeans, Save the Children  “Entertaining, informative and interesting a broad spectrum of pitches and experts” Jessica Penney, Aspire “Informative, dynamic, interesting and relevant”  Lucy Bowden, RSPCA “It was incredibly insightful” Kavitha Chahal, Guide dogs for the blind "Very inspiring and upbeat refreshing in comparison to most conferences” Amy Hesten, Breakthrough Breast Cancer. “Interesting ideas and concepts with insightful comment about a difficult fundraising area” Ben Ansell, Children in Crisis “Fantastic opportunity not only to see live pitches but understand what works and why” Claire Greenlaigh,Children in Crisis  “Relevant interactive useful great food too thanks a “real” panel of judges makes all the difference” Fiona Everest, VSO “it was brill !!!!!!  I’m already looking forward to attending 2008, when it’s even bigger and better – no pressure…and congratulations on a brilliant event.” Richard Allcroft Great British Wheelchair Rugby