Fundraising

All our consultants have many years of practical experience of working with blue chip companies and leading charities and are adept at marketing and fundraising for emotive causes and across all media. This means your reputation is in safe hands, whether your goal is to influence stakeholder opinion, or capture the hearts, minds and souls of consumers.

Our role is to deliver the highest return on your investment. We are pioneering in that we can carry this out either as an in-house or completely external resource. We don't just create winning strategies and write reports, ultimately we delivering outstanding results.

We fully explore the deep rooted values which motivate people to lend their support. This results in more targeted cultivation and compelling propositions, which accurately identify and satisfy need. This results in building more solid long term relationships built on trust, which go on delivering benefits, well after all fundraising targets have been achieved.

We can help

Create, pitch and/or manage cause related social marketing campaigns

Manage and deliver successful commercial corporate sponsorship partnerships

Manage all direct marketing activities, across all media

Disability and disability sports

Devise, develop and deliver online e-giving initiatives and facilities

Youth Marketing

Advise and/or maximise CSR and CRM opportunities

It is hard to think of any one of the UK’s 196,000 charities, which does not satisfy George Smith’s explanation of the five key drivers, which motivate the public to give. Ingenious are fully committed to the study of why people give, and the values they relate to, in order to fully understand the emotional triggers and core values which shape our views.

Why people give

To alleviate guilt

To achieve something

To create a sense of belonging

To stop, start, or eradicate something

To be seen as good

 

 

Source: George Smith, Asking Properly