All our consultants have many years of practical experience of working with charities, many leading major campaigns, managing high profile funding drives, managing large departmental teams of charity professionals. They are adept at strategic and practical marketing and fundraising for emotive causes, complex social issues and across all media. So they are well placed to help you whatever your goal: to influence stakeholder opinion or capture the hearts, minds of supporters. 


Our fundraising role is always to deliver the highest return on your investment. We are pioneering in that we can carry this out either as an in-house chameleon or as a completely external resource. We don’t just create multi award-winning strategies and write reports; ultimately, we deliver outstanding results. 


We thoroughly explore the deep-rooted values which motivate people to lend their support. The result: More targeted cultivation and compelling propositions, that accurately identify and satisfy a need. In turn, this results in building more robust long term relationships built on trust, that go on delivering benefits, well after fundraising targets have been met.


We can help

Develop a successful fundraising strategy 

Create, pitch and manage cause-related social marketing campaigns

Identify, target and deliver successful commercial, corporate sponsorship partnerships

Manage all direct marketing activities, across all media 

Develop a case for support and trust applications

Devise, develop and deliver online e-giving websites

Advise and maximise CSR and CRM opportunities 

Why people give

It is hard to think of anyone of the UK’s 196,000 charities, which does not satisfy George Smith’s explanation of the five key drivers that motivate public giving. Ingenious is fully committed to the ongoing development of creating value-based engaging fundraising propositions, that satisfy emotional needs and cultivate support. 


To alleviate guilt

To achieve something

To create a sense of belonging

To stop, start, or eradicate something

To be seen as good


Source: George Smith, Asking Properly