a safe pair
of hands

London based Ingenious Group is one of the world’s most highly respected names in the field of Charity Management across the globe and acts as trusted advisers to leaders and organisations, where reputation management is key.

Ingenious Group is a niche, ground-breaking, multi-award-winning firm of charity professionals that works exclusively with driven leaders of charities and companies with a tangible commitment to delivering meaningful social impact. We collaborate and supports leaders and investors by pioneering new developments and building organisational capacity, developing new income streams that allow them to scale up and transform their income generation and engagement capabilities through a partnership approach. Our collaborative project teams deliver innovative, successful fundraising and marketing communications led projects with high impact outcomes.


Our Purpose

Ingenious Group, pioneers of WHY thinking and purpose, exists to maximise and deliver positive social impact. We do this collaboratively through intelligent and agile working practices, via subsidies and applying sector know-how. Supporting the people and organisations we work with to achieve more social good, using fewer resources.

Ways We Can Work

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Advisors Ingenious Group

Advisors- Bridge the Gap – Full Service Support

Expert Marketing and Development Advisors on tap, giving you to End-to-End, flexible, responsive, cost-efficient solutions that help you engage more support and increase your income.

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Outsource – Custom Plans

Outsource, all or part of your projects or roles for our expert teams to manage. Hourly, weekly or monthly, project by project, whatever the gap, we can help.

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Interim Management Support

When you need an Interim Charity Management professional to cover for a critical role and manage Development and Communication teams directly, our friendly pool of Interims can step in. They focus on the here and now. They get up to speed rapid fire. Fitting into your culture, our Interims provide practical value-driven management that keeps income generation and supporter engagement on track.

Having Trouble Finding New Sources of Earned Income?

You’re Not Alone. And We’re Here to Help!

For the last 20 years, as early pioneers of the gig- smart working school of project management our income generation and communication teams provide flexible, affordable, accessible expert management support to help you achieve critical goals.
Generate More Income / Secure Deeper Engagement.

We deliver friendly, practical support hourly, daily, monthly expertise to some of Britain’s most worthwhile, and often challenging causes.

How can we help?

Our friendly specialist’s teams work solely in two niche work areas:

  • Fundraising & Income Generation
  • Engaging Communications

So if you need to raise more funding or create better supporter journey’s you’ve come to the right place.

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Brand Communications

Develop authentic, compelling and future-proofed Branding & messaging collateral that delivers. We can help build engaging narratives, with smart digital content, for more supporters, more of the time.

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Corporate Income

Our Marketing for Good teams will work with you to secure Cause-Related Partnerships, CSR funding or Charity of the Year status. Matching your charities unique offer with compatible corporate sponsors.

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Capacity Build Unrestricted Income 

Grow and Secure unrestricted core sources of earned income from Commercial retail type trading, a Social Enterprise or Paid Services.

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Our trademark WHY Social Purpose Programme is relied upon by Charity Social Investors looking to invest in charities driven by a clear and compelling WHY (purpose-led) Business Plan. For More

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Finding The Right Balance Of Restricted And Unrestricted Income Can Be Difficult, But Doesn’t Have To Be?

Earning more income from more commercial type activities, such as charging for goods or services your charity can provide, could prove a sustainable source of new income revenue. Providing you identify a good fit with your charities skills, resources and values, and you’re able to deliver a unique service that secures sufficient market share and generates high margins. 

About Ingenious Group

Professional Charity Marketing Management

Our resourceful end to end project teams, get the best from every budget, whatever its size. However, overwhelming and whatever the nature of your challenge, our proven approach and framework will give you the tools you need to generate sustainable income utilising new or existing skills and resource. Our teams will work shoulder to shoulder with you to maximise and energise organisational assets, develop new markets or services, or secure strategic partners and supporters. We will help build your brand, speak your unique voice, hone a story that resonates, and deliver fundraising communications with a compelling offer.

Charity Sectors




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Case Studies

Children & Young People: Needs, Challenges and Opportunities Brent London

The Needs Challenges Opportunities Report, produced by Ingenious Group for Young Brent Foundation, brings together key findings from sector-wide research and surveys carried out of member and voluntary sector organisations supporting children and young people across Brent.

Space Matters: Lack of affordable space to deliver vital young people services.

Gangs and Violence: Links to a loss of services, space and resource.

Cultural diversity; Need for Joined-up service provision.

Trusted By

Our Clients