Corporate Social Responsibility
CSR integrity: Company Fit With Social Issue Vs Empty Patronage
Companies continue to take social issues to the very heart of their business policies, in the sound knowledge that this investment ultimately yields greater long term benefits. These include a more committed and loyal workforce, greater brand differentiation and customer loyalty. Ultimately the net return on social investment is more profitable and robust business.
Marketing For Good
The pressure to comply with corporate social reporting can either be seen as a compliance issue or viewed more positively as an opportunity for multi-dimensional “Marketing For Good”. The need to fully understand your company’s values – how they relate to others – and communicate these effectively has clearly never mattered more.
Linkage to a social cause without a natural fit or integrity can not only be seen as empty patronage, but it is also increasingly viewed by stakeholders as exploitation and can negatively impact on the bottom line. We can help your social investments work, by reducing risk and identifying causes and social issues that allow your stakeholders to connect with your company’s soul. In doing so, create a greater fusion across community affairs and business activity.